A Family Business

Angelo Rocca

President and Founder


Genesio Rocca

Vice President and Shareholder


Emma Lia Rocca

General Director and Founder


Gloria Veta

Global Brand and Sales Director


Mara Rocca

Purchase Director and Shareholder


Teresa Veta

Production and Stock Manager


Dominique Palladini

Global Business Development and Compliance Manager


Our Team

Anna Matteucci

Sales Manager
and Business Development



Helena Monti

Sales Manager and Secretariat



Giovanna Panacci

Sales Manager



Audrey D’Agostini

Sales Manager



Gennaro Sacchettino

Sales Manager



Maria-Pia Capaldi

Sales and Design Team Manager



Clara Vaugelade-Tafani

Marketing Manager



Rocco Monti

Accounts and Supply Order Manager



Alessandro Saurini

Digital Resources Manager



Daniel Di Poce

Graphic Designer



Gemar Masters

Claudio Casagrande


Vincenzo Musto


Cristian Olibardi


Roberta Rosaria Pinto


Claudio Casagrande

Claudio Casagrande opened his first party shop in 1991 in his home town Aprilia in Italy. He quickly realised his passion for the art of balloon decoration. Over the years he has mastered techniques to create sculptures using innovative techniques with G-link balloons. In 2006 Claudio was invited to join Gemar’s Academia Masters. In 2008 he participated in GEMAR’s G20 and the debut of Academia. Claudio teaches all over the world, spanning the continents of Europe, Asia, Middle East and USA.

Vincenzo Musto

Vincenzo Musto began his journey into the world of balloon decoration in 1992 when he opened his first balloon shop in Napoli in Italy. Curiously he focused on various techniques and special effects but fell in love with the creativity of balloon art when he discovered twisting. He now specializes in techniques to create balloon decor with modelling balloons. In 2008 Vincenzo was invited to join Gemar’s Academia Masters. His experience and natural passion for balloons made him a natural teacher. Armed with enthusiasm he travels promoting the culture of balloons and teaching the techniques for crafting balloon decorations. Vincenzo teaches worldwide spanning the continents of Europe, Asia, Middle East and USA.

Cristian Olibardi

Cristian is a founding member of Academia. As an Academia instructor, trainer and master, he is passionate about balloon art and shares the same vision as Gemar, believing in the power of balloons to lift the moment. He has travelled the world training and supporting companies that sell balloons to up level their services through balloon art. Now with Academia, he continues to strive to preserve and spread the art of balloon decoration with Gemar’s superior Italian balloons.

Roberta Rosaria Pinto

Roberta has been working with balloons since 1995. In 2003 she opened her own party shop specialising in balloons and in 2011 she held her first Balloon Art seminar. It was through this work that she became acquainted with Gemar. Seeing her deep love and talent with balloons she soon started working with Gemar as a teacher for Academia, making numerous tutorials for magazines in the Balloon Art sector and holding seminars in different countries including Italy, Bulgaria, Kazakhstan, Poland, Israel, Florida and Russia. Roberta’s greatest passion is Fantasy Flowers, an elegant and captivating technique.

Gemar Ambassadors

Luz Paz


Gergő Lufis Világa


Viktor Polgár


Olga Baldina


Irina Lobanova


Irina Gvozdenko


Veronika Golubeva


Omar Bucio


Yulys Charles


Luz Paz

Luz Paz is a globally well-known balloon artist. She shares Gemar’s passion of balloons and has a distinct eye for detail, creating unique and breath-taking designs with style and panache. She is a favourite among celebrities who seek her out to provide extraordinary displays and entertainment for their functions.

Somehow Luz manages to fit all this innovation in around being a wife and mother to three boys and a little girl. Luckily her devoted husband of 14 years, Omar truly believes in his wife’s extraordinary talent and has contributes to her success in every way possible.

Luz was introduced to the Gemar product through Funny Balloons and she has been inspired to teach the art of balloon displays as a result. She has an incredible store in Florida with a huge variety of premium Gemar balloons available to buy in beautiful, unique colours, shapes and sizes.

Gergő Lufis Világa

Gergő born in 1990, comes from Hungary. Although he started his working life as an economist, he quickly realised his passion was in balloon art. In 2010, he learnt how to twist balloons and shortly afterwards became a full-time magician/juggler and balloon twister. He continues to be amazed by the joy he brings to people from his talent.

In 2014 Gergő joined Funny Box, Gemar’s Hungarian distributor. His passion for balloons is on a majestic scale – he made numerous huge balloon structures all across Hungary.

Gergő also works as an entertainer (Line twisting, child parties) and as a clown doctor.

Viktor Polgár

27-year-old Viktor Polgár from Zalaegerszeg in Hungary, has dedicated over 15 years of his life to bringing a smile to those around him through his work, hobby and passion of balloon art. Creating eye-catching balloon figures, sculptures and decorations that have detail as well as extravagance – Viktor’s work is both spectacular and impressive.

He creates over 100 displays every year, supported by his small team from West Hungary. In addition, he loves to share his passion by training others to do the same. He continues to expand his repertoire by continuously developing new creations and pushing boundaries with one intention – to bring a smile to people’s faces.

Irina Lobanova

Irina has been in the balloon art industry for nearly a decade. She started her journey selling balloons but as a regular reader of the Sharm-Art magazine she soon became fascinated with the creative skill of balloon art. One day, the magazine ran a competition and without question, she entered.

She was quickly picked up by the chief editor of the magazine, Tatiana Petrovna Levina, who recognised her natural talent and decided to help Irina get the best opportunities to learn, grow and show the world what she was capable of.

Tatiana pointed her in the direction of specialist festivals around Russia. Irina was both nervous and excited at her first event, she was all alone, but she cherished the opportunity and soon built the team Golden Hands to support her. They are still going strong today and win prizes regularly in festivals across Russia.

In 2012 Irina started teaching balloons art skills and has now taught in more than 14 countries, sharing her love of balloons worldwide. She is the only Russian to have won a prize from the Sharm-Art magazine and we are delighted to have her on our Gemar team as one of our treasured ambassadors.

Irina Gvozdenko

Irina Gvozdenko was Introduced to the world of balloons in 2012 and she hasn’t looked back.

Irina Gvozdenko was trained by her namesake, Irina Lobanova. She had a natural talent and feel for balloons and with expert guidance, very quickly developed sophisticated sculpting techniques.

Irina loves working with balloons as her medium and thinks of them just like a painter would his paints.

She became a member of the Golden Hands balloon art team in 2014 and together they participate in national Russian competitions as well as on the International stage. They have proved time and time again that they are world class balloon artists by winning prizes at every event.

Irina Gvozdenko’s creations continuously surprise everyone with their originality and innovation. You can see examples of her work in Russian and foreign magazines as well as international balloon catalogues.

Since 2016 she has been sharing her secrets in workshops and master classes and we are thrilled she has joined us as a Gemar Ambassador.

Olga Baldina

Olga started her balloon career as a seller in the EUT shop. She had previously worked in advertising and when she moved to the marketing department, her fascination with balloons grew.

Her favourite part of her job has always been organising the Moscow festival of balloons, she was enchanted by the magic from the very first event. Gemar is the main sponsor of this annual festival and so it also gave her an opportunity to meet with Gemar masters face to face, this deepened her belief in the Gemar ethos, and she hasn’t looked back.

Now Olga is a leader in her own right, she has a great ability to connect with people, sharing her passion and love of Gemar balloons. Olga tells us she can no longer imagine her life without balloons or Gemar, and we cannot imagine Gemar without her.


Veronika Golubeva

After working with Aerodesign for more than a decade, Veronika learnt a great deal from the world-famous masters there. She was able to exhibit her skills on a world stage by presenting at large scale festivals and exhibitions.

Her organisational skills are phenomenal as she organised the international festival of aero design in Ukraine ODESSA BALLOON FEST, which culminated in a parade of Humorina, a spectacular display of creative innovation.

Proving that people and connection are as important to her as balloon art, Veronika is the founder of the largest chat community of aero designs in Ukraine with nearly 800 participants.

Her business, Veronika Present, is a manufacturer of special equipment and accessories for aero design. Her company is able to organise complex holidays and events for her customers and embraces the joy of balloons at these events whenever possible.

We are very proud to have Veronika on our team and in our family. We look forward to lifting the moment together.


Omar Bucio

Omar Bucio is the newest member of the Gemar family and what makes Omar’s addition to the Gemar family quite special is that he is following in the footsteps of his incredible talented wife, Luz Paz.

They are running a very successful party shop in Florida and they are travelling the world with Gemar, showcasing their high-level balloon art talent and teaching it to others.

It is unusual in a marriage to find two very talented individuals with the same passion, but it was an absolute joy for us to discover that Luz’s husband had an equal creative flair.

The two of them together are absolutely limitless. They bring out the best in each other and push each other’s creative boundaries. As a family business, it’s particularly joyful to be part of another family in such a beautiful way.

‘There is nothing impossible!’ Omar said when we approached him. He loves working side by side with his beloved wife and we love the increased power they both hold to lift the moment even higher.


Yulys Charles

Her passion for balloons began in Venezuela after her own children were born. She suddenly had an outlet to explore her creative side more, something that she had been interested in her whole life but never found the time or reason to pursue.

She decided to introduce high-level children’s parties ‘Recreaciones Estrellas magicas’. This gave Yulys the opportunity to push her creative boundaries and organise exciting, inspiring parties for her guests.

However, it was only when her granddaughter Nathalia was born, that she truly decided to pursue her dream and discover the magical power of balloons.

Yulys trained with world famous balloon artists like Guido Verhoef and continued to widen her artistic horizon with the likes of Irina Lobanova, Anatoly and Sergey Shevchenko, Alex Hernández and Luz Paz.

Yulys understood not only the full potential of balloon art but the impact of quality, sustainable balloons on the end result.

We welcome Yulys onto our ambassador team, we are confident that together we can lift the moment in style.