Gemar meets Melbourne
“Created in Italy”, is the name of the exhibition commissioned by the Italian Ministry of Foreign Affairs that meets Melbourne, Australia this September.
Almost an atlas of the creativity and beauty of Italian industry, of a system of medium or small companies that nevertheless achieved the enormous effect of changing the history of the world’s material culture.
We’ll appear in the exhibition with our bio-based natural rubber latex balloons; what will represent us at the exhibition is a creation called “U.F.O” which means as you know, “Unpolluting Flying Object”!
From the countryside of Frosinone, Italy, an area also known as the “balloon district”, the Gemar balloons take flights around the sky, but always leaving it clean when they fall, this time in Melbourne. They are totally bio-based hence the name of the creation U.F.O, an innovation in all respects that tastes of future, if future isn’t already here.
The fascinating thing about the exhibition is to encounter products of absolute innovation that win the international competition for functional and aesthetic quality and impose themselves everywhere. Very often starting from small towns of Italian provinces, a lesson we would do well to remember, on a personal and collective level. This exhibition is a custom-made installation designed by Mario Trimarchi.
The exhibition at the beginning of September left Italy and flew to Melbourne in Australia, until the end of the month. It has been delivered with the support of the Consulate General of Italy in Melbourne and it’s been installed at the LCI Art&Design Institute of Higher Education of the city.