Gemar at #DigitalPressDay

discussing sustainability and new Gemar project with Vice President Genesio Rocca

We are happy to announce the participation of Gemar in the #DigitalPressDay event of Assogiocattoli. 

The thirteenth edition took place today Wednesday the 14th of September in the digital format, considering the excellent visibility and media coverage received  in the last two years, in collaboration with ANSA, NPD Group and for the first time, also with GfK in the field of communication of the main innovations in the toy-game sectors, early childhood items, holidays and parties ahead of next Christmas.

From the launch day of the event until the 21st of September, the pages had a total of 1.795 visitors, of which 1.606 were unique visitors, another relevant insight we collected from AssoGiocattoli was a total of 4.981 page views, with an average of 3 pages for each viewer.

We at Gemar were on air in live streaming with our Vice President Genesio Rocca, to discuss the delicate topic of attention to sustainability and how Gemar is committed to the corporate responsibility initiative of the United Nations Global Compact and its principles in the areas of human rights, labor, environment and the fight against corruption in support of the Sustainable Development Goals. Not only Genesio has explained the difficulties Gemar has encountered during the pandemic, what came out from this interview is the development plan of a new Gemar project named Gemar Creator that will be launched at the beginning of 2023.