Spring Fair 2023 puts Gemar on UK map
Last year’s Spring Fair was great for Gemar, but 2023 was even bigger and better as we celebrated our new UK launch in style – with more products, ideas and classes, and more opportunities to create extra special moments.
We came to the NEC in Birmingham ready to make a big splash, starting with an eye-catching booth decorated in a colourful and captivating style it drew in the crowds thanks to Blow it with Bex, Cheeky Gorgeous and Kez’s Facepainting for bringing the vision to life. Special thanks go to the hard work and dedication of Gemar’s 14-strong dream team who brought the event to life.
On show were inspirational new designs, balloon accessories and products. Reflecting our ongoing commitment to sustainability we also introduced our new 100% bio-based balloons, made with renewable caoutchouc sourced from FSC® certified plantations. We gave a vision of the future with Gemar Creator, a new cutting-edge web app that’s set to rewrite the rules of balloon design and inspire a new era of balloon innovation.
As always, the Gemar stand was a hive of activity, with plenty of demonstrations and live classes from balloon experts, helping engage and inspire people and teach them new skills.
Over the course of three days, we had hundreds of new business leads, extended our community of balloon professionals, and welcomed many new UK distributors to the Gemar family, all inspired by the possibilities of our brand.
With so much going on, the Gemar stand was a huge success, drawing in visitors from far and wide. We made many new friends and introduced balloons to a whole new generation – not least baby Theo, who became a true star of our photoshoot, stealing the limelight and the hearts of onlookers. A truly special moment!
Gloria Veta, Gemar’s Global Brand Director was there and felt the love:
“Expos are where new ideas are waiting to be discovered and where relationships are forged. Everyone is unique and worthwhile, but this year, the Spring Fair was extra special and we’re looking forward to building even stronger relationships within the UK’s party industry”.
With stock now readily available, an excellent marketing strategy and a “Go Green” project in place, 2023 promises to be an especially exciting year for Gemar UK. We’re already buzzing with anticipation for a future inspired by Gemar balloons.
John-Paul Banbury, director of Gemar UK
“Spring Fair was a remarkable week, the passion, commitment and love for the brand was a joy to be a part of. Meeting so many creative and talented individuals was inspiring and gives us great confidence that Gemar UK is in a special place to help grow and innovate the UK’s balloon and party industry”.