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“True style is not to attract attention but to be remembered”, Giorgio Armani

G Couture: where balloons redefine fashion

Gemar presents G Couture, the 2025 calendar that transforms creative expression. A project where balloons become art, born from the collaboration between Gemar and designer Giada Curti.

Each month reveals an extraordinary chapter: balloons are no longer decorative objects, but imaginary fabrics that come to life thanks to the talent and expertise of Gemar’s master artists, challenging the boundaries between reality and fantasy. G Couture celebrates an unexpected dialogue between artistry, innovation, and haute couture.

“We’re not creating a simple calendar,” explains a Gloria Veta Chief Brand officer at Gemar, “but a manifesto of boundless creativity. A project where balloons become the language of infinite possibility.”

More than a visual experience, G Couture is an invitation to reimagine, dream, and see the world through a lens where creativity knows no boundaries.

Giada Curti

An all-Italian virtuous story about style, creativity and the value of women and family. Giada Curti was born in Frosinone in 1978. Thanks to her grandmother Eva, owner of an important Atelier, she took her first steps among dresses and shop windows, there she realized that fashion was her vocation.

She studies, travels and weaves the first web of what will be her destiny. In 2001 love became the pillar of her existence, and with Antonio Curti, an entrepreneur in the world of weddings, they turned a dream into reality. Four wonderful children complete their lives.

From Pontecorvo, in the heart of Ciociaria, their climb towards more distant destinations begins. Her passion for the Middle East makes Dubai her second home. From couture (since 2010 in AltaRoma) to prêt-à-couture, GIADA CURTI RESORT was born in 2017. The idea is to market a collection with a feminine and elegant style, evocative of an inclusive and possible luxury. A road always uphill, sustained by the values of consistency and love, GIADACURTI is today an international reality with over 400 boutiques worldwide. From Milan to Paris, from New York to Dubai, Giada Curti conquers the most prestigious catwalks.

The GIADACURTI woman becomes recognizable, the iconic skirt now represents the image of the brand. Always convinced that fashion can be an ambassador of important social messages GIADACURTI supports, art, women and children’s issues.