Gemar in Barbieland
Among camper vans, doll houses, pink carpets and, of course, balloons, after Los Angeles and London, Milan too was dyed pink for the eagerly awaited premiere of the event film ‘Barbie’ directed by Greta Gerwig and starring Margot Robbie and Ryan Gosling.
A truly surreal atmosphere transformed Milano’s City Life district into Barbieland.
A total pink event, enriched by the majestic balloon installations with which the Gemar® Masters, Claudio, Vincenzo, Roberta and Cristian made this Italian part of Barbie’s world even more magical with palm trees, organic compositions and garlands: a dream come true.
The perfect location for unrepeatable selfies for which Gloria and Genesio had fun playing Barbie and Ken in eccentric looks with clear references to the Mattel doll’s universe in all shades of pink.
From 1959 to the present day, Barbie has been the playmate of many little girls, with different outfits and different professions, changing but always remaining the same beautiful doll in whose shoes everyone, at least once, has dreamed of living.