Gucci X Gemar
Repost from @gucci
The Gucci Bamboo 1947 is shown in an artwork created by balloon artist Masayoshi Matsumoto —one of the talents who was tasked with reinterpreting the new handbag. The name references the year in which the House’s enterprising founder, Guccio Gucci, with the help of the House’s visionary Florentine artisans, decided to use the lightweight and durable bamboo for the handle of a purse amidst Italy’s post-war era in which traditional raw materials were difficult to come by, thus forging an instant emblem. Today, the renowned design returns to forge a connection between past, present, and future, representing a reiteration of heritage and an iteration of Alessandro Michele’s own legacy within Gucci.
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