Gemar doesn’t just produce and sell balloons, it actively strives to build a community of professionals passionate about balloon art. The goal is to ensure that these professionals can fully embrace the art of balloons, staying updated on the latest trends and learning new techniques to create increasingly complex designs.

These activities are promoted during GemarDay, special events organized by Gemar in collaboration with local partners in various countries around the world. During these events, anyone interested in staying up-to-date and improving their skills in balloon art gathers together.

To better understand what GemarDay is and how it is organized, we interviewed Chiara Pagliaroli, who is responsible for organizing these events.

 

The wssence of GemarDay

The first question we asked Chiara was simple: What are GemarDay events? Her response perfectly summed up the philosophy that guides these events: “A GemarDay® is a celebration that reignites that childhood excitement for balloons by sharing best practices through innovative, on-trend balloon art.”

This concept captures the essence of GemarDay: a celebration of the magic of balloons and a unique learning opportunity. During these days, participants not only watch professionals at work but also learn innovative techniques and take home valuable inspiration. In addition to being a moment for professional development, GemarDay is also an opportunity to share experiences, grow together, and create connections with other enthusiasts.

 

The complexity of organization

To ensure the success of GemarDay, organization is a crucial element. However, as Chiara explained to us, “time is always the biggest challenge.” An event of this magnitude requires the coordination of many different figures, from those working on the projects, to those managing logistics, to the actual production of the balloons.

The organization of a GemarDay is a team effort, and every part must work in perfect sync. However, it’s not always easy to align the schedules and needs of all parties involved, especially when dealing with those hosting the event. “Sometimes communication feels like a tug of war” Chiara explains, highlighting the difficulties that arise when chasing after different pieces of information to complete the preparations.

 

High standards of quality

Beyond coordination, one of the key aspects for Gemar is quality. “What matters to us is that participants are happy and satisfied with the day” Chiara emphasizes. The success of a GemarDay is not only measured by the positive experience of the participants but also by the ability to transfer concrete knowledge that can be applied in their daily work. This goal is achieved through the careful selection of internationally renowned artists and constant attention to market trends and emerging techniques.

 

The relationship with local partners

The organization of an event like GemarDay cannot succeed without collaboration with local partners. Communication with these partners is not always straightforward, but it remains a fundamental pillar of the organizational process. Gemar doesn’t limit itself to using formal tools like email or digital platforms: “We exchange SMS, and if necessary, we even use carrier pigeons” jokes Chiara. This joke underscores the importance of flexibility and constant availability, which are essential elements for ensuring the success of every GemarDay.

 

An experience combining learning and fun

Attending a GemarDay doesn’t just mean learning new techniques; it also means having fun and sharing your passion with other professionals. “You learn while having fun” says Chiara. Each event is designed to help participants grow through the presence of expert instructors, but also by engaging with colleagues who share the same love for the art of balloons. The fun and happiness of the participants is evident in the feedback they provide. “What always stands out to us is the warm welcome and kindness we receive” Chiara shares. Every GemarDay leaves an indelible mark, not only for the beauty of the creations made but especially for the positive energy felt throughout the day.

 

The future of GemarDay

Looking ahead, Gemar has one main goal: to continue spreading the magic of balloons and the art of their creation. “We want to give everyone the chance to learn from the best and explore the infinite possibilities that a balloon can offer” concludes Chiara. GemarDay will continue to represent an unmissable opportunity for anyone looking to grow professionally and be inspired by the beauty of balloon art.

On the occasion of the 20th anniversary of the Winx, Gemar had the privilege of being a partner in the party that celebrated this milestone. With our motto, “Lifting the Moment”, we took up the call to create moments that not only celebrate, but also remain etched in memory.

Our efforts resulted in a series of displays that transformed Malatesta Square in Rimini into a corner of Alfea, the magical school of the Winx. Our Master Balloon Artists worked tirelessly to design and create breathtaking installations: from the beautifully decorated stage, to the giant balloons that floated in the square’s fountain, to the towering dragon that captured the imagination of all present.

For us at Gemar, every event is an opportunity to elevate the experience and make it unique. This anniversary was not only a celebration of two decades of magic and adventure, but also a demonstration of the ability of balloons to transform every moment into something extraordinary. 

Gemar wanted to make this event memorable, proving that every celebration deserves to be experienced in a special way just as our motto mentions. 

We are proud to have contributed to such a meaningful moment and happy to have had the opportunity to lift the Winx 20th anniversary celebration, making it an experience that will remain in everyone’s heart.

This year, we celebrate an extraordinary anniversary: 200 years since the creation of the balloon. Since 1824, the balloon has captured the imagination of millions of people worldwide. Over time, it has undergone an incredible transformation, evolving from an experiment into a universal symbol of celebration and joy. Gemar has played a fundamental role in this journey, carrying forward a centuries-old tradition and helping to turn the balloon into an art form.

The birth of the balloon: an invention that changed the world

The balloon was born in 1824, when English chemist Michael Faraday created the first version. His experiment with rubber was an event no one could have predicted would have such a lasting impact. Faraday joined two sheets of rubber and inflated them, observing the object’s expansion into what we now recognize as a balloon. This small scientific discovery marked the beginning of a new chapter in the history of entertainment and decoration.

From experiment to celebration: the evolution of the balloon

Over time, the balloon became an accessible product for everyone. The balloon industry began to develop, especially in Europe and the United States, with manufacturers experimenting with different materials to improve the product’s quality and durability. It was during this period of innovation that balloons started to be used in parties and celebrations, becoming an essential element for special events and occasions of joy and fun.

The birth of Gemar: a story of tradition and innovation

In this context of growing balloon popularity, more than 100 years ago, Gemar was founded in Italy. Gemar started as a small artisanal business dedicated to producing high-quality balloons. The company quickly stood out for its attention to detail and commitment to innovation, successfully balancing tradition with modernity. Gemar’s passion for balloons has led it to become a global leader in the industry, firmly rooted in Italian soil but always looking towards the future and sustainability.

September: a month of celebrations

The 200th anniversary of the balloon coincides with another special event: International Balloon Month, celebrated every year in September. This occasion is a unique opportunity to celebrate the positive impact that balloons have had on our lives, bringing joy, color, and creativity to every corner of the world. For Gemar, International Balloon Month represents an opportunity to continue inspiring, innovating, and celebrating this extraordinary invention that made the company’s birth possible.

A journey of 200 years

The 200th anniversary of the balloon is a special occasion to reflect on how far we’ve come. From that initial experiment, today, Gemar is proud to be part of this extraordinary story, continuing the tradition and looking to the future with enthusiasm.

As we celebrate the past, we look forward to the future with optimism, ready to see what the next 200 years will bring for the balloon and for Gemar. And what better time to do so than during International Balloon Month?

At Gemar, sustainability is at the heart of everything we do. To better understand how the company aims to make a greater impact in the balloon market with an innovative and environmentally friendly approach, we turned to Dominique Palladini, our Global Business Development and Compliance Manager.

100% Biobased Balloons

For Dominique, the real secret ingredient of our balloons is one and only one: “natural rubber latex.” “It’s incredible to think that such a fun product can be completely organic and quickly renewable,” she says enthusiastically. Our balloons are made from latex extracted from rubber trees, and to achieve the vibrant colors that distinguish them, we use organic-based pigments, thus certifying our balloons as 100% bio-based. This not only reduces the environmental impact but also ensures they are safe for everyone.

Rubber Means Environmental Sustainability

For our Global Business Development and Compliance Manager, the environmental benefits of rubber compared to synthetic materials are evident: “Rubber is a natural, quickly renewable, forest-based material” she explained. Moreover, rubber trees are fantastic for absorbing carbon, actively contributing to the fight against climate change. Using rubber means reducing our ecological footprint and supporting sustainable practices.

Quality and Safety First

Product safety is the most important thing. “We leave nothing to chance” Dominique stated. Gemar ballons are tested and certified by accredited laboratories such as TUV Saarland. We have a rigorous internal protocol that includes verifying each batch, following toy safety standards, and our internal quality standards. This means everyone can have fun without worries, knowing that each balloon is safe and of high quality.

Sustainable Production

One of the most fascinating aspects Dominique shared is our production process, which combines tradition and innovation: “From latex mixed with pigments to ceramic molds created by a local craftsman, every step is designed to be sustainable.” After vulcanization, which gives the latex its elastic properties, the balloons are ready for distribution. This method allows us to maintain a strong connection to our artisanal roots while adopting modern and environmentally friendly techniques.

Sustainability for Light-hearted Fun

Looking to the future, Dominique sees sustainability as a key element in the party products sector: “Sustainability is a crucial theme even in the party market” she said. With growing environmental awareness, Gemar is ready to lead the change: “Our commitment to sustainable practices not only improves our image but also contributes to a greener future for all.”

A Varied and Innovative Catalog

In Gemar catalog, you will find balloons for every imaginable occasion. From giant balloons to twistable ones, from clear fillable balloons to punch balls, every product is designed to offer maximum quality and sustainability. We offer a wide range of colors and sizes, perfect for birthdays, weddings, baby showers, Halloween, and much more. For those who want to learn the art of balloon decoration, we also offer dedicated courses.

Conclusion

This discussion with Dominique Palladini has shown how dedicated Gemar is to combining tradition, innovation, and sustainability. Every balloon we produce is a small contribution to a greener world, without compromising fun. Choosing Gemar balloons means choosing quality, safety, and a commitment to the environment. The next time you see a Gemar balloon brightening up a party, you’ll know there’s much more behind that smile.

We had the pleasure of hosting our Polish partners Godan. The visit not only further strengthened our partnership but also provided an opportunity to showcase the entire production process of our balloon company to our Polish visitors.

The representatives of Godan were welcomed by Genesio Rocca and Gloria Veta, who accompanied the visitors on a detailed tour of our production facility.

During the visit, our partners had the opportunity to see and understand all the stages of our balloon production. This allowed them to appreciate the attention and care we put into every phase of our work, always ensuring the highest quality.

A particularly amusing moment during the visit was when the Polish group recognized the balloon shipment destined for them. Amidst the fun and astonishment, the Godan representatives didn’t miss the chance to have their picture taken in front of the stack of outgoing packages.

The visit to Italy was also a moment for direct discussions with the Gemar ownership. This direct interaction further strengthened the ties between the two companies, discussing future opportunities and strategies for an increasingly fruitful collaboration.

The visit was a valuable opportunity to strengthen our relationships with our partners and to showcase the beating heart of Gemar. We are proud to collaborate with companies like Godan, who share our passion for excellence and innovation. Together, we look to the future with optimism, ready to face new challenges and seize every opportunity to grow and improve.

Recently, we hosted our partners from Gemar USA at our headquarters in Casalvieri.

Piero Bove, CEO of Gemar USA, and Maria Rivera, Sales Director of Gemar USA, along with Genesio Rocca and Gloria Veta, had the opportunity to plan upcoming joint activities and review the results achieved so far.

During the afternoon, the leaders of the two companies, discussed future strategies and the results achieved, laying new foundations for further growth opportunities.

At the end of the meeting, we took our American guests on a tour of our production area, where Piero and Maria had the chance to learn more about the processes that make our products unique.

A particularly fun moment was when little Fabrizio, the American couple’s son, enjoyed playing with the balloons, making the visit even more friendly. With plans in place and clear ideas for the future, the next activities in the United States and Latin America are scheduled to begin in the coming days.

The visit was the perfect opportunity to align our projects and continue on the path we have set, aimed at achieving new great goals.

We had the honor of hosting Liz Jaramillo, a passionate and talented balloon artist, at our Gemar factory. Liz, known for her creativity and balloon decoration classes, visited our company and was amazed by what she saw. For her, it was a dream come true.

 

Liz’s Journey in the Balloon World

Liz began her career in the balloon world after attending a workshop with City Balloons and Balloon Boutique. Since then, she hasn’t stopped. In 2022, Liz started teaching numerous students balloon decoration and carpentry techniques, offering a comprehensive course once a month.

“Our courses are limited to 15 students at a time,” Liz explains, “because we want to ensure personal attention and quality training.” In addition to Spanish classes, Liz recently introduced English classes to reach a wider audience.

 

Collaboration with Gemar and City Balloons

Last year, Liz had the opportunity to collaborate with Gemar and City Balloons on a special project, working alongside Maria and Wally to create a balloon castle. “It was a great success,” Liz recalls, “and I am extremely happy with Gemar products.“

 

A Love for Gemar Products

Liz expressed her enthusiasm for Gemar products with emphasis, stating: “I don’t like Gemar products, I love them!” This sentiment of love and appreciation stems from the quality and durability of the balloons, especially in challenging weather conditions. “I tested them in the sun,” she shares, “and they are the best product for both indoor and outdoor use.”

 

A Lifeline During the Pandemic

During the interview, Liz shared a deeply personal story about her experience during the COVID-19 pandemic. When the pandemic hit, Liz, like many others, found herself in a difficult situation. She had a degree and a stable job in hotel sales, but the sudden turn of events left her without work. It was during this challenging time that Liz discovered Gemar.

“Gemar has meant so much to me” Liz confides, “especially during the pandemic when everything seemed lost. I had no money and no clients. I paid for my first class with money borrowed from my sister. The ability to buy small quantities of high-quality balloons allowed me to start my business from scratch. If it wasn’t for Gemar, I wouldn’t be here today.”

This relationship was pivotal in Liz’s journey. The flexibility and quality of Gemar products provided her the tools she needed to not only survive but thrive in her new career. Liz’s story is a powerful testament to the impact that Gemar had during a critical time.

 

A Special Thanks to Gemar

During her visit, Liz expressed her gratitude not only for the high-quality products but also for the support received from the Gemar community. “Working with a brand that understands the needs of artists is rare and precious” she said.

 

The Factory Tour

Despite the rain, Liz toured our factory and saw firsthand the production process of the balloons. “It was incredible to see where the balloons I use every day come from” she said enthusiastically.

 

Conclusion

Liz’s visit was a moment of great inspiration for all of us at Gemar. Her story of resilience and success is a powerful reminder of why we do what we do. We are grateful to Liz Jaramillo for sharing her time and passion with us and wish her and her students continued success.

Stay tuned for more inspiring stories and updates from the world of Gemar.

And remember, with Gemar balloons, every event becomes an unforgettable experience!

On May 26th, Frattocchie hosted the colorful “Spring Festival: A Smile for Francesca and Emiliano” an event dedicated to raising funds for S.A.Ne.S. odv, a volunteer organization working in the field of oncology and hematology. This event, born from Francesca’s desire to support her beloved organization, was also organized in memory of Emiliano, her friend and the initiative’s creator.

The day was marked by a cheerful and joyful atmosphere, thanks to the enthusiastic participation of young athletes and their families. Volleyball activities and artistic workshops entertained the attendees, while the charity raffle helped raise an impressive amount of €5,067.40. This result was achieved thanks to everyone who contributed breakfast, lunch, snacks, and wonderful prizes for the raffle.

We at Gemar also wanted to be part of this event by donating our balloons to the organizers. The balloons added a touch of color and cheer to the festival and demonstrated our commitment to our community and the associations operating within it.

The event not only raised essential funds for S.A.Ne.S. odv but also served as an occasion to remember and celebrate Francesca and Emiliano once again. Thanks to the collective effort, this Spring Festival provided all participants with an unforgettable day of solidarity and fun.

We’re excited to announce our latest collaboration with the talented Marina Vilanda, showcasing a beautiful Macaron balloon bouquet alongside her viral sweet walk performance. This partnership perfectly highlights the charm and elegance of our Macaron Range, a collection that shines brilliantly under the sun with its lively and vibrant colors.

The Macaron Range features a palette of soft, warm hues that are reminiscent of the joyful days of spring and summer. Each color in this range tells a unique story:

• Baby Yellow (#043) symbolizes new beginnings and optimism.
• Lilac (#079) represents calmness and devotion, bringing a serene touch to any celebration.
• Peach (#060) adds a subtle warmth and charm, perfect for any event.
• Baby Pink (#073) evokes a sense of sweetness and love.
• Baby Blue (#072) brings a tranquil and refreshing vibe.
• Mint Green (#077) offers a fresh and lively atmosphere.
• Aquamarine (#050) creates a calming and harmonious setting.

These delightful balloons are perfect for creating a harmonious and joyful atmosphere at any event. Their pastel tones capture the essence of the season, making them ideal for birthdays, weddings, baby showers, and more.

Order your Macaron balloons now and infuse your celebrations with the timeless elegance and warmth of Gemar’s Macaron Range. Don’t miss out on experiencing the magic of our collaboration with Marina Vilanda and her enchanting sweet walk performance! Watch the video below!