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Casalvieri – On Friday, February 16, Dr. Domenico Condello, Chief of Police of Frosinone, continuing his visits to discover local businesses, visited the Gemar Srl facility.

The Chief of Police was welcomed by Genesio Rocca, owner of Gemar Srl, who accompanied him on a tour of the various departments of the facility, from production to packaging, discovering a company that is a world leader in the production of latex balloons.

Gemar Srl, a true point of reference in the industry, produces excellent products distributed worldwide. It was established in 1990 but has a history dating back to 1902, with the entire Rocca family still at the forefront. Gemar Srl has deep roots in the territory and has managed to grow and evolve over the years, always maintaining the values that have contributed to its success.

The company produces over 6 million latex balloons every day, distributed worldwide, with research and innovation as its flagship. Gemar Srl is among the main players in the balloon and party industry at both the national and international levels.

There is a continuous commitment to customers, but above all, to sustainability. Gemar Srl is the first company in the balloon and party sector to adopt certified sustainability reporting according to the GRI guidelines since 2018. Additionally, Gemar participates in the United Nations Global Compact corporate sustainability initiative, sharing its principles on human rights, labor, environment, anti-corruption, and support for Sustainable Development Goals.

The meeting was an opportunity for the Chief of Police to learn about the activities and initiatives of the company, representing a unique entity in the region for its history, orientation towards technology, innovation, internationality, and sustainability.

“An excellence with solid roots in our territory but with an eye towards the rest of the world” says the owner, Genesio Rocca. Modern and efficient in production and adopted systems, Gemar Srl finds its compelling strength in the market thanks to the commitment of its employees, more than 150, and the family, always at the forefront of showcasing the quality of Gemar Srl balloons.

A new range of colours, a lush palette of beguiling colours to add depth and emotion to designs and decorations.

Individually, these can enhance any creation, adding new depth. Together, they complement each other to create a vision of timeless elegance.

  • Shell #100: slight echoes of the sea and a hint of blush, for a gently luminescent sense of serenity.
  • Vino #101: plush velvet tones, a refined, sumptuous elegance for a relaxing atmosphere.
  • Navy #102: a deep and mysterious allure like a rolling ocean at midnight inviting to contemplation.
Available in 4 sizes:
  • A50 13CM-5”
  • G110 30CM-12”
  • G120 33CM-13”
  • NEW G19 48CM-19”

Be one of the first who will see our new colours for 2024 live.
Save dates and come to visit us in person!

  • Spielwarenmesse International Toy Fair Nuremberg from January 30th – February 3rd  2024 booth D94 Hall 9
  • Spring Fair NEC Birmingham from February 4th – 7th 2024 booth 3G10-H11

Gloria Veta, Chief Brand and Sales Officer said:

“Art is the interpretation of what we live and what surrounds us, it is the ultimate expression of our imagination and at Gemar we try to do this through balloons. Imagining something capable of stimulating emotions through light and colour, a concept in which balloons become the work of art led us to discover the world of Lodola.

Meeting Marco was exciting, we share a vision of an illuminated world full of joy and colour. Defined as a neo-futurist artist, his colours, style, and positive energy led us to create a collaboration in which Gemar balloons shine with a new light, that of master Lodola.

Thanks to our team of talented individuals once again we turned imagination into reality.

Lodola’s works and Gemar balloons bring to life a new concept of art where the whole is greater than its parts, illuminating the moment – lighting the moment!Read More

Exciting news on the color front! Pantone, the global color authority, has crowned Peach Fuzz (PANTONE 13-1023) as the Color of the Year for 2024.  This subtle, orangey hue, softly nestled between pink and orange, was handpicked to echo a collective yearning for community and cosiness during these uncertain times.

Why Peach Fuzz?

Described by the Pantone Colour Institute as a comforting hue that bridges the warmth of pink with the vibrancy of orange, Peach Fuzz symbolizes unity and a desire for togetherness. In a world seeking connection, this color invites us to find solace in shared moments and the embrace of community.

Double-Stuffed Delight

To celebrate the essence of Peach Fuzz, we’ve crafted a visual masterpiece – introducing Double-Stuffed balloons inspired by this captivating color! Picture the gentle warmth of Peach #061 nestled within the lustrous Pearl #028, creating a stunning representation of Pantone’s choice for 2024.

Embrace the warmth, surround yourself with community, and let Peach Fuzz guide you through the colorful journey of 2024!

Gemar Balloons takes immense pride in being a part of such significant family events. The opportunity to contribute to Fedez‘s mom’s milestone birthday celebration was an honor that we embraced with creativity and enthusiasm. Our commitment to delivering quality and bringing joy to special occasions was embodied in the Shiny Gold balloons symbolizing the golden years of a life well-lived.

The venue transformed into a golden wonderland as Gemar Balloons adorned the ceiling with a cascade of Shiny Gold balloons. The choice of this radiant hue wasn’t just about aesthetic appeal; it was a symbolic nod to the preciousness of the 60 years that Fedez’s mom has graced this world. The Shiny Gold balloons cast a warm and enchanting glow, creating an atmosphere of elegance and sophistication.

As guests entered, they were greeted by the mesmerizing sight of the ceiling adorned with Shiny Gold balloons. The play of light against the reflective surface of the balloons created a fabulous and magical effect, setting the tone for a night of celebration and wonder. The golden hues danced in harmony with the laughter and joy that filled the room, making every moment unforgettable.

Here’s to the golden years, to love, laughter, and to many more celebrations filled with the enchantment that Gemar Balloons brings to every special moment.


On the 16th of October, ITA Airways celebrated its Birthday Anniversary in grand style with Gemar Balloons. The event was transformed into a whimsical wonderland with Gemar’s exquisite balloon decorations. Gemar Masters skillfully crafted balloon white clouds, a birthday cake in blue and white, and a complete balloon kit that perfectly encapsulated the theme.

The balloon decorations by Gemar Balloons had a profound impact on the atmosphere of the celebration. The floating clouds and the towering birthday cake created a dreamlike setting that transported everyone to a world of wonder. Guests couldn’t help but be captivated by the whimsy and charm of the balloon decorations, and it added an unforgettable touch to ITA Airways’s Birthday Anniversary.

The ITA Birthday Anniversary, with Gemar Balloon Decorations, was a resounding success. The celebration was a testament to the power of creativity and how balloons, when transformed into art, can elevate any occasion. As ITA continues to soar to new heights, this birthday celebration with Gemar Balloons will undoubtedly be a cherished memory for years to come.

Thank you again ITA Airways for letting us share in your journey and achievements!