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On May 28th, Gemar Day was held in Lisbon, organized by our dedicated distributor, Codi Party. This was the first-ever Gemar Day in Lisboa, and it turned out to be a truly remarkable event. With about 50 participants, we gathered in Belem, a serene area along the Tagus River, known for its seafood restaurants and beautifully tiled houses.

The day began with the Gemar Creator class, led by Gemar Masters Vincenzo and Claudio. They introduced our innovative software, Gemar Creator, designed to assist balloon decorators in crafting their artworks and presenting them to clients before bringing their visions to life. Claudio demonstrated the creation of a stunning marble wall using Gemar Creator, while Vincenzo instructed attendees on making a spike with modeling balloons to enhance the wall’s design.

Following this, Vincenzo guided the second class, which focused on crafting a Neon arch. Participants learned how to create a vibrant Neon arch and a chain using modeling balloons. After a refreshing lunch break, Gemar Ambassador Gergo took the stage to showcase various techniques with his “The Little Prince” themed balloon round arch. Participants then engaged in hands-on practice, crafting roses and twisting stars under his guidance.

The final session was led by Gemar Master Roberta, who taught the intricate art of creating flowers in distortion. The attendees were fully engaged, actively participating with questions and eagerly testing their skills with the support of our expert instructors.

The enthusiasm and passion for balloon art were palpable throughout the day. Participants followed closely, asked insightful questions, and enjoyed every moment of testing their skills, guided step by step by our talented teachers.

We extend our heartfelt thanks to Codi Party for organizing this fantastic event in Lisbon, allowing us to bring Gemar balloons to the local community and share our passion for balloon art with fellow enthusiasts. Thank you to all participants for your energy and enthusiasm. We look forward to seeing you at our next event!




Gemar once again impressed at the Toys & Baby Milano with a dazzling display of decorations that transported attendees to a universe of wonder. This year’s theme was all about space, and the Gemar team used their expertise to create eye-catching installations that perfectly captured the spirit of exploration and imagination.

A focal point of the display were giant, colorful letters spelling out “TOYS” and “BABY,” meticulously crafted from foam board. These playful letters served as a welcoming beacon for visitors, setting the tone for an exciting journey through the latest and greatest in toys, games, and children’s entertainment.

But the space adventure didn’t stop there. Gemar’s masters of balloon artistry brought the cosmos to life with a breathtaking galaxy formed entirely from balloons, numerous space-themed columns, and for an extra dose of fun, a rocket crafted specifically as a photo booth creating an immersive experience for attendees.

Adding to the festive atmosphere, Gemar designed delightful garlands for the entrance and television screens throughout the event. These colorful creations, made from balloons of various sizes and hues, provided a touch of whimsy that perfectly complemented the overall ambiance.

This year, Gemar was entrusted with decorating the stand of Trudi, a beloved producer of plush toys, celebrating their 70th anniversary. Gemar created a vibrant rainbow using their Macaron Range for the Unicorn display and a calming blue wave for the Shark peluche presentation.

Gemar’s participation in Toys & Baby Milano reinforces the enduring connection between balloons and childhood. These versatile and joyful decorations have the power to bring a smile to people of all ages, making them a perfect fit for an event celebrating the magic of play. By partnering with Toys & Baby Milano, Gemar once again demonstrated their commitment to creating unforgettable experiences that spark joy and imagination.

La Made in Italy Week si è tenuta dall’11 al 15 aprile tra Roma e Napoli, un’iniziativa grandiosa che pone al centro la creatività, l’ingegno e la tradizione italiana con il patrocinio del Ministero delle Imprese e del Made in Italy 🇮🇹

L’evento vuole condividere la bellezza e l’originalità, raccontare il coraggio e l’immaginazione e diffondere curiosità e innovazione e consolidare le competenze di eccellenza e alta specializzazione nelle tematiche di produzione e sviluppo aziendale.

Durante il roadshow dedicato a “Tradizione e Innovazione Made in Italy. I protagonisti si raccontano”, Genesio Rocca ha avuto l’onore di poter raccontare la nostra storia fatta di imaginazione e creatività tutta Made in Italy 🇮🇹

Grazie MadeinItaly per creare un’occasione dove abbiamo potuto condividere le storie di ispirazione e scambiare degli interessanti punti di vista tra le imprese italiane.


On March 21st, 2024, the Bulgaria Gemar Day took place in Sofia. It was a professional course in balloon decoration, held in collaboration with the Gemar Partner Ukrasi. The event was a big success, with 120 participants attending the workshops and learning new balloon decoration techniques.

The event featured four classes, led by a team of Gemar experts. The instructors included Gemar Masters Claudio Casagrande, Vincenzo Musto, and Roberta Pinto, along with Gemar Ambassador Irina Gvozdenko.

The first class, “Gemar Creator vs Reality,” showcased the software’s ability to create realistic balloon designs. This can be helpful for planning and visualizing balloon installations before they are created. Gemar Masters Claudio Casagrande and Vincenzo Musto led a workshop on how to use the Gemar Creator to create a digital rendering of a balloon decoration: a sophisticated and elegant balloon wall using Marble balloons. Attendees then learned how to create balloon “neon leaves” by using twisting techniques under the guidance of Vincenzo and Roberta.

The second class, led by Gemar Ambassador Irina, focused on building a Neon Organic balloon arch. After creating the balloon arches, participants arranged them in a row to create a colorful tunnel resembling a giant electric rainbow. Here, people danced together, creating a beautiful and festive atmosphere.

The third class was “Hippity Hoppity Easter Bunny,” also led by Irina. In this class, participants learned various techniques to create a balloon basket complete with a cute bunny and green leaves. Everyone was excited to bring their creations to life and take photos with their adorable bunny baskets.

To commemorate Ukrasi’s 20th anniversary, the fourth class featured a celebratory decoration workshop led by Roberta Pinto. Participants broadened their balloon artistry by learning column decoration techniques and how to incorporate beautiful pearls and flowers into their creations. This valuable session allowed them to develop their skills in crafting more intricate and sophisticated balloon installations.

Thanks to Ukrasi for making this event a success! The Gemar family is growing, and we’re delighted to keep supporting the Bulgarian Balloon Society! We look forward to hosting many more successful Gemar Day events together. See you all again soon!

FLOAT 2024 has been full of surprises, we showcased our vendor booth adorned in the new color scheme of our Navy, Shell, and Vino. The vibrant hues not only attracted a significant amount of attention but also sparked conversations with attendees, who were intrigued by our unique color palette and detailed decoration. The deep, sophisticated navy set a professional tone, while the soft, inviting shell and the rich, warm vino added a welcoming and luxurious feel to our space. This combination of colors has has made our presence at the convention memorable while establishing a strong visual identity for the Gemar® brand. This decor was primarily led by our team of Gemar Talents.

Unexpectedly, the transformation of our vendor booth into a vibrant neon funky party was strategically planned to promote the launch of our new line of modeling balloons, which come in an array of neon colors. This bold and unexpected move served not only to captivate the convention attendees but also to highlight the innovative and fun spirit of the Gemar® brand. The neon colors of our balloons were perfectly showcased against the backdrop of the party atmosphere, illustrating their versatility and appeal for lively events. This creative approach to our booth’s decoration was a resounding success, significantly boosting interest and excitement around our new product line, and making the launch an unforgettable experience.

Our classes have been immensely enjoyable and informative, led by our Gemar Ambassador Tampilipe from Switzerland and our Gemar instructor Jenny Porter from Canada. Their roles have been instrumental in providing exceptional guidance throughout the FLOAT convention, enabling numerous participants to discover the enchantment of Gemar balloons. Tampilipe and Jenny’s dynamic and engaging teaching methods have turned each class into an enlightening and delightful balloon wokrshop, blending entertainment with comprehensive learning. Their proficiency in explaining the balloon artistry with Gemar balloons has significantly elevated the attendees’ experience. Their efforts have not only highlighted the magic inherent in Gemar’s offerings but also contributed substantially to the educational value of the convention, leaving a lasting impression on all who participated in the class.

Gemar’s presence at FLOAT 2024, the prestigious balloon convention, marked a celebration of creativity, innovation, and the art of balloon decor. At the FLOAT 2024 Gala, Gemar® took center stage, quite literally, as the sponsor, designer, and builder of the event’s stage decoration. Our decor, directed by Gemar® ambassador Alisson Vasconcelos, showcased the elegance that Gemar® balloons are known for, especially highlighting our Shiny Gold balloons to mark the convention’s 10th anniversary. The stage decoration was not just a backdrop but a statement of elegance and celebration, aiming to leave a lasting memory for years to come. We were thrilled with our contribution to the gala and hopeful that our vision for the stage decor will be remembered fondly by all who attended.

The Gemar Games, a new addition to FLOAT, brought an exciting and hands-on element to the convention. Held in two sessions, participants raced against the clock to recreate a balloon bouquet from a Balloonista tutorial – a Gemar® program known for its easy-to-follow balloon tutorials, complete with materials and recipe lists. This activity highlighted the effectiveness of Balloonista, as attendees were able to watch a video once and then replicate the bouquet. The games were a hit, offering a fun and educational experience for everyone involved. Winners of each session walked away with $500, and all participants who completed their bouquet within 30 minutes earned a Balloonista certificate, underscoring the value of hands-on learning with balloons.

Gemar Ambassador Tampilipe held his last class where attendees learned how to construct large-scale hot air balloon sculptures, with a special focus on our G-Links balloons. These link balloons are perfect for creating sizeable sculptures, and the session was incredibly well-received. Students left feeling inspired to undertake bigger balloon projects, leveraging the versatility and connective ease of G-Links. This class not only demonstrated the potential for grandeur in balloon art but also empowered participants to expand their abilities.

FLOAT also featured a highly anticipated class by Gemar instructor Jenny Porter, which focused on creating and utilizing balloon backdrops. Dubbed a DIYer’s paradise, Jenny’s class taught participants how to print adorable designs for backdrops and use cost-effective materials to construct stand-alone backdrops that can be enhanced with balloons for any themed party. The sessions were packed, making it one of the most sought-after classes at the convention. Jenny’s expertise in DIY backdrop creation, combined with practical tips for incorporating balloons, provided attendees with invaluable skills for elevating their event decor, further cementing FLOAT 2024’s success and Gemar’s® role in enriching the FLOAT experience.

We will be kicking off the new year not with one, but with two big expos.

Gemar is exhibiting at Spielwarenmesse in Nuremberg from January 30th.  and at Spring Fair at NEC in Birmingham from February 4th.




We’re pleased to invite you to visit us at:


Nuremberg, Germany
January 30 – February 3, 2024
Hall 9, stand D-94


Birmingham, UK
February 4-7, 2024
Hall 2,3+3A, stand 3G10-H11


Gloria Veta Global Brand Director at Gemar says:

We look forward to creating new relationships within the party industry and to present our latest cutting-edge digital resource Gemar Creator as well as our newest products and trends for the year. Each expo is unique and worthwhile, it’s the place where new ideas are waiting to be discovered and where relationships are forged


Be one of the first who will see our new products for 2024 live. Save dates and come to visit us in person!

For booking an appointment write to balloons@gemar.it

See you soon!

We’ve gone international with Gemar Class! A super sized Gemar Class was held last week in Panama with Gemar associate Balloons By Lia Leottau. The Gemar class was colorful, full of techniques, and full of celebration!

Gemar recently made its first venture into Panama, hosting an extraordinary Gemar Class led by our esteemed Gemar Associate and Ambassador, Balloons by Lia Leottau. This event was not just a class; it was a celebration of creativity and skill in the art of balloon decoration. For this special occasion, we went above and beyond, bringing together two Gemar Ambassadors and two Gemar Talents for a multi-themed Gemar Class. Each session was a unique journey through different themes and ideas, designed to inspire delegates for every season and occasion. The Gemar Class reached its maximum capacity with 140 enthusiastic delegates. Gemar Talent, Walter Elel captivated the delegates with a Grinch-themed Christmas setup, complete with a Who-ville house and themed trees. Meanwhile, Gemar Ambassador, Luz Paz showcased her unique balloon column design, brimming with volume and versatile for events like baby showers and graduations. Delegates then had the chance to create their own themed columns. Gemar Talent, Javier Gallaga led a session creating a stunning ‘Tree of Love’ balloon arch for Valentine’s Day, while Gemar Ambassador, Lia Leottau introduced the art of crafting Maxi balloon bouquets, adding a special touch to any gift.

More Than a Class

Gemar Class in Panama was beyond being just a workshop – it became a cultural phenomenon. In an exciting turn of events, all our Gemar instructors were invited to a national TV channel, showcasing the magical world of balloon art. This exposure was unprecedented for Gemar Class, marking a significant milestone in our journey. The feature on national television not only captivated a wide audience but also highlighted the growing fascination and respect for balloon artistry globally. This event was more than just a class; it was a community experience. The success of the Gemar Class in Panama is a testament to the expanding horizon of balloon art and its ability to enchant and inspire. It’s a clear indication that the art of balloon decorating is on a steady rise, capturing imaginations and bringing communities together in celebration of this unique industry.

“EntrainGioco” the first event in Milan dedicated to board games organized by the International Toy Fair in collaboration with Assogiocattoli. The event took place on November 18-19 at SuperstudioMaxi in Via Moncucco 35, Milan.

ENTRAinGIOCO is a celebration of boxed games in all possible and imaginable forms, featuring as many as 30 Italian and international publishers, and in the company of the true protagonists of the board game.

As usually, the Gemar masters used their expertise to create eye-catching decorations using a variety of techniques. They created the simbols for “Gioco per sempre” that were made using foam board and the decoration for the stand with the themed colours.

One of the highlights of the display was the huge dice which is the symbol of the logo “EntrainGioco”. The event was a showcase for the latest and greatest in board games, lots of boxed, card and role-playing games, including puzzles and brain teasers and family and children’s entertainment, and Gemar was proud to be a part of it.

We were elated to be the proud sponsors of the prestigious UK Balloon Artist Awards 2023, which took place on November 7th in the vibrant city of Birmingham. The day was nothing short of magical, and we were eager to share the behind-the-scenes glimpse of this special event.

Our dynamic duo, Katie and Kimberley, had the privilege of being invited to experience the entire day of construction and unravel the secrets behind the scenes. Their enthusiasm and dedication were truly commendable, and we couldn’t be prouder of them. A heartfelt thank you to these incredible ladies – it was an absolute pleasure!

The creative genius of Team, embodied by Amy and Carly, left us in awe. Their masterpiece, featuring epic Angel wings and a harmonious blend of classic and organic decor, rightfully claimed its place on the stage. Ladies, your work was absolutely stunning, and we applaud your outstanding efforts.

The luxurious and intricately detailed pieces that adorned the hotel were the brainchild of our talented Gemar UK team, Helen & Kez. Once again, these ladies showcased their brilliance, leaving us blown away by their creativity.

And the biggest shout out goes to Amelia (@proballoonshop), the mastermind behind this wonderful event. Amelia, you have orchestrated a truly remarkable gathering, and we are honored to have played a significant role. If anyone deserves an award, it is undoubtedly you. Thank you for allowing Gemar Balloons to be a significant part of your day.

Heartfelt congratulations to every individual who was nominated, shortlisted, and emerged victorious. Each one of you is a winner, and we eagerly anticipate witnessing your continued success and growth in your respective businesses.

As we bid adieu until the next celebration, take care and here’s to more joyous moments ahead!

Villa Borghese in Rome recently played host to an extraordinary even Rom-E, dedicated to environmental awareness and the pursuit of a green future, was embellished by the presence of Gemar balloons. The eco-friendly balloon decoration with green and blue shades added an extra layer of vibrancy to the festivities while echoing the event’s mission of sustainability.

Rom-E, now in its third edition, has evolved into a grand celebration of sustainability right in the heart of Rome. With over 300,000 visitors exploring the charming streets of the city center, this event offered an opportunity for people to embrace a more eco-conscious and green tomorrow. The event was under the patronage of the Italian Ministry of the Environment and Energy Security and the City of Rome, further emphasizing the significance of sustainability in today’s world. At Rom-E, our colorful balloons added a cheerful touch to the event, capturing the essence of sustainable celebrations.

Connecting People to Sustainability

Rom-E’s significance extended beyond a typical festival; it was an opportunity for politicians, cities, businesses, and citizens to take tangible steps towards sustainability. It was a space where the demand for sustainable products and initiatives met their supply, all explained in simple terms. Visitors could learn, experience, and make a difference just by walking, smiling, playing, and building together.

A Journey into Sustainability

Rom-E was not just about the visuals; it was a three-day immersion into the principles guiding the future of eco-sustainability. It was a forum where words, debates, and, most importantly, concrete actions spoke volumes about the importance of sustainable practices.

Rom-E attracted a diverse audience, including ministers, undersecretaries, city officials, journalists, CEOs, and directors from the energy, automotive, and nautical sectors. These influential figures gathered to celebrate sustainability, emphasizing its significance in our ever-changing world.

The Impact on the Younger Generation

Just as Rom-E saw an overwhelming response from the younger generation, Gemar Balloons, with its vibrant and eco-friendly designs, managed to captivate the hearts of children and adults alike. The allure of Gemar’s balloons demonstrated that sustainability could be both exciting and essential, even in the world of celebrations.

A Sustainable Future for Celebrations

Both Rom-E and Gemar Balloons represent a vision for a sustainable future. Rom-E showcased a transformation that depends on collaborative efforts and innovative events. Gemar Balloons has embraced this challenge, making strides to reduce its environmental impact while delivering the joy and delight associated with balloons.

With Gemar Balloons and Rom-E, balloons are no longer just objects of celebration; they are symbols of sustainability and a brighter, greener future. The event has shown that even in a historic city like Rome, sustainable practices can shape a beautiful and vibrant celebration. As Rom-E promised, it’s a journey that won’t stop here, and Gemar Balloons is playing its part in this sustainable and joyful journey.